Type
Type, while not a design element itself, does include other design elements; for example: line, shape, value and texture.
| Type Made from Line |  |
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| Lines made from Type |  |
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| Type made from Shapes |  |
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| Shapes made from Type |  |
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| Type made from Textures |  |
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| Texture made from type |  |
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| Type made from Values |  |
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| Values made from Type |  |
Typographical Classifications |
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TypefaceThe basic category of type design is the Typeface: the specific letterform design of an alphabet, including the serif shape, x-height, length of ascenders and descenders, variation of stroke weight, and any other characteristics that differentiate it from any other design. The typeface is the design of the characters... how they look. |
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TypestyleA typeface usually includes several design variations called Styles or Typestyles. The available number of typestyles varies among typefaces. |
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Type FamilyThe complete assembly of all the sizes and styles of a typeface forms a type family, bearing the name of its typeface. |
All of the sizes and styles of Bodoni make up the Bodoni Family. |
FontA Font is a collection of all the characters of a typeface in one size and one style. |
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| The meaning of the term font has changied with the times. Modern typesetting technology can reproduce almost any size character from one digital font. Therefore, the terms font and typeface, while distinct from one another, are often used interchangeably. Jef Raskin was the Macintosh designer who, his son says, “…misnamed what should be “typefaces” as the “fonts” menu. He never forgave himself for his incorrect usage of English.” |
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Type Alignment |
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| There are four basic options for type alignment | ||
| Flush Left | Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed dictum, dui vitae luctus facilisis, nisl sapien commodo lacus, sed congue nunc arcu quis augue. Fusce nisi orci, elementum at tincidunt vel, hendrerit in mauris. Ut est libero, egestas rhoncus dictum adipiscing, lacinia sit amet elit. Proin sed justo lorem, non gravida quam. |
This is the most readable alignment. |
| Flush Right | Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed dictum, dui vitae luctus facilisis, nisl sapien commodo lacus, sed congue nunc arcu quis augue. Fusce nisi orci, elementum at tincidunt vel, hendrerit in mauris. Ut est libero, egestas rhoncus dictum adipiscing, lacinia sit amet elit. Proin sed justo lorem, non gravida quam. |
Hard to read... use sparingly, if at all. |
| Centered | Lorem ipsum dolor sait amaet, consecatetur adipaiscing elit. Saed dictum, dui vitae luctus. |
OK for short headlines or more formal documents, such as invitations. Don't use for large blocks of text. |
| Justified | Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed dictum, dui vitae luctus facilisis, nisl sapien commodo lacus, sed congue nunc arcu quis augue. Fusce nisi orci, elementum at tincidunt vel, hendrerit in mauris. Ut est libero, egestas rhoncus dictum adipiscing, lacinia sit amet elit. Proin sed justo lorem, non gravida quam. | 2nd most readable alignment. |
Type Spacing |
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| Tracking: The spacing between every letter. |  |
| Kerning: The spacing between certain pairs of letters. |  |
| Word Spacing: The spacing between words. |  |
| Leading or Line Spacing: The spacing between lines of text. |  |
| Paragraph Spacing, Tabs and Indents | |
Type size, leading and other minute sizes are measured in Points. One point is 1/72 inch.
Type Anatomy (abbreviated) |
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| Serif |  |
| Sans Serif |  |
| Body text Typefaces are usually serif faces; however, sans serif faces are becoming more prevalent. |  |
| Typefaces used for Display text (Headings, Subheads, Pull-quotes, etc.) are often sans serif but can also be more decorative. |  |
Common Typefaces |
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NO assignment for today... catch up with your other stuff!
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Tuesday, May 9th
Final exam
AND Turn in your sketch book
with ALL assignments, labeled... including your nameplate.
Thursday, May 11th: you may pick up your sketchbooks from 3:30pm to 4:00pm. Sketchbooks not picked up during this time may be retrieved during the first two weeks of Fall, 2017 semester. After that time, they may be recycled.